Are your marketing messages READABLE?

March 02, 2022
Written by Alina Lee

Why should we have more readable marketing messages?

1️⃣ More people will read it!

Studies show that content written at the 6th to 8th grade level can have 18% to 75% more readers than writing at the 9th grade level or higher.

2️⃣ People are more likely to share it!

One study shows that content written at the 5th grade level is 15% more likely to be shared compared to average whereas college level material was 20% less likely than average to be shared.

How can you create readable content?

✔️ Target 6th-8th grade readability, if possible.

✔️ Use the readability statistics tool built into Microsoft Word

✔️ Use one of several free online readability tools if you don’t have Word.

About The Author Alina Lee

I am a marketing law attorney who helps marketing agencies and companies with marketing departments protect their brands. In my legal career, I’ve worked at two prominent law firms and in-house at two renowned companies. Through my firm, Your Ad Attorney, I provide end-to-end legal counseling for your front-end marketing, online paywalls, and customer service communications. Plus, I provide up front flat rates on a project-by-project basis with clear turnaround times.

Prior results do not guarantee a similar outcome.

This blog gives general information about marketing law trends and updates. Nothing on this site is meant as legal advice. Each situation differs on a case-by-case basis depending on the facts presented. Providing this information doesn’t create an attorney-client relationship and readers should not act upon this information without seeking legal counsel. 


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