Author: larissa@dayonebrands.com

Larissa from dayonebrands.com

Are YOU using Strong Headlines?

About 60% – 80% of the time, people ONLY read your headlines!

Are you grabbing their attention or losing them?

This HEADLINE ANALYZER tool created by the Advanced Marketing Institute can help! –> https://aminstitute.com/headline

This FREE tool analyzes your headline and shows you if it will connect with your audience in a deep and emotional way. Strong emotions help people to remember you and your message!

–> Has a lawyer reviewed your Headlines and ADs?

Aggressive Headlines can also lead to legal risk!

 

Discussion: the partnership between in-house legal counsel and corporate communications professionals

Alina Lee joined Dave Poston, Esq. and Yoon Ettinger to discuss the partnership between in-house legal counsel and corporate communications professionals during crisis management in a virtual CLE event hosted by the Association of Corporate Counsel of Georgia on Feb 3, 2021. Over 70 in-house counsel and other industry professionals attended the event. 

Congratulations to Alina Lee and the nonprofit she serves — We Love BuHi, which won GNG’s True Blue Award this year!

Congratulations to Alina Lee and the nonprofit she serves — We Love BuHi, which won GNG’s True Blue Award this year!

When Alina Lee stepped up to help founder Marian Liou form We Love BuHi as a nonprofit 4 years ago, she didn’t know if they could make it work. They struggled to make ends meet for a long time but they continued to do their very best! They refused to give up and kept going no matter how razor-thin the budget. There were tears at times when they weren’t sure how to keep it up. Now, We Love BuHi is winning awards!

Alina is proud to be the founding board chair of We Love BuHi, a 501(c)3 nonprofit preserving the multicultural identity of Atlanta’s Buford Highway.

Please consider donating to We Love BuHi by becoming a sustaining member here: https://lnkd.in/gyjcaJ6

Alina just donated $500! Join her!

Alina Lee — Now a Board Member of the Korean American Bar Association of Georgia (KABA)

KABA has played an important role in my life–its members are like my extended family. I attended KABA’s first ever event at the law firm Nelson Mullins in Fall of 2012. There, I first met one of my closest friends now, Sara Hamilton, for the first time.

I’ve met so many friends and mentors through KABA, such as June Lee, Han Choi, Steve Park, BJay Pak, Seam Park, Vanessa Suh, Greg Shin, and others. 

Today, Sara is the President of KABA and I’m proud to be serving alongside her as a Board Member.

Thank you to the existing Board of Directors for your support and I look forward to working with each of you to support KABA’s mission to elevate the visibility of Korean American attorneys and law students within the Georgia legal community. 

Consider attending a KABA event! We’re a fun bunch! See our calendar at https://kabaga.org/ 

Meet Tyriq Jackson — Your Ad Attorney, LLC’s new Legal Operations and Marketing Assistant!

Tyriq Jackson is the newest member of Your Ad Attorney! Tyriq’s experience spans political management, international affairs, and business development. 

Andrew Yang
Tyriq had the tremendous opportunity of working as a Bodyperson to 2020 U.S. Presidential candidate Andrew Yang!

Jon Ossof
He also served as Special Projects Specialist to Senator-elect Jon Ossoff

Stacey Abrams
Tyriq was also a Special Assistant on Stacey Abrams’ 2018 Gubernatorial campaign. 

Morehouse College and Bard College
Tyriq graduated from Morehouse College and completed the Bard College’s Globalization and International Affairs program. 

Masters Degree Coming Soon
Currently, Tyriq is completing his masters degree in Social Innovation at Agnes Scott College. 

United Nations
In 2017, Tyriq was selected by the United Nations Association to represent the United States at the 42nd World Federation of the United Nations Association Plenary session in the Dominican Republic. At the meeting, Tyriq co-sponsored the “Free-Primary Education” bill, becoming 1 of 5 youth selected. Tyriq also became the first cohort member of the Emerging Leaders fellowship by the United Nations Association. 

Amazon to pay $61M for pocketing tips promised to drivers

Amazon told delivery drivers in its Amazon Flex program – and customers who placed orders through Prime Now and AmazonFresh – that 100% of tips would go directly to the drivers. But, for more than two years, Amazon secretly pocketed over $61 million of those tips. Now the Federal Trade Commission will hold Amazon to its promises and Amazon will be returning the entire $61.7 million to Amazon Flex drivers.

What can you learn from this case? 

When advertising, be transparent about material terms. Explain up front important information about pay, tips etc. If you change the nature of the deal, be clear about that, too. Concealing what’s going on can lead to class actions, fines, and investigations. 

Substantiate your claims – express or implied. 

Amazon misled customers and drivers by stating that “100% of tips are passed on to your courier.” How would customers have responded if Amazon had told them the truth: “We take 30% to cover our costs and pass on 70% to your courier”? Like other objective claims about products or price, companies also honor their representations to the public. 

Do you engage in marketing or have an online checkout flow for your products or services? → You may want to hire a marketing lawyer to keep you out of hot water. 


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