Improve Your Marketing with a Marketing Strategy Mission Statement

Q: What’s an example of a marketing strategy mission statement?

A: Here is mine –> “Your Ad Attorney, LLC and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.”

Q: Why should we create a MARKETING-specific strategy statement like this?

A: It’s like having a compass for your marketing! Don’t wander around the woods hoping to bump into your target audience. Have a clear direction for finding them, attracting them, and keeping them engaged!

The purpose of having a clearly defined content marketing strategy mission statement is to help you better focus on sharing valuable, relevant, and consistent content to attract and retain your desired audience to drive profitable customer action–every single time.

Want to reduce your liability risks when calling or texting consumers? Protect your company from TCPA liability with this helpful tool.

☎️ The Telephone Consumer Protection Act (TCPA) has strict rules and penalties for companies that call or text the wrong number, with statutory damages ranging from $500 to 1,500 per call or text. Due to these regulations, companies have paid millions in class action settlements even when the wrong party is contacted unintentionally. 

How can you protect your company from TCPA liability?

🗂On November 1, 2021, The Federal Communications Commission (FCC) launched the Reassigned Numbers Database (RND) – a database that tracks reassigned cell numbers to prevent consumers from getting unwanted calls intended for the previous owner of the same phone number.

Companies that register and use RND can reduce their liability risks in 2 ways:

✅ They are able to check the database to see if the number to be called was reassigned or placed on the do-not-call registry

✅ They are also protected from any liability that may come from incomplete or incorrect information in the RND

➡️ What are the steps you need to take to be protected from TCPA liability once you’ve registered? You’ll need to show:

・ Consent from the recipient of intended call or text

・ You’ve queried the up-to-date RND database before calling or texting the number

・ You didn’t receive a report from the RND that the number was permanently disconnected on or after the date of consent

– Don’t forget to include third-party vendors who are calling or sending text messages on your behalf when assessing your TCPA compliance. 

👉🏼 Need more guidance on business laws? Contact me to learn more about how my services can help you achieve your business goals!

Want others to promote your brand but don’t want to HURT your intellectual property rights?

Here are some pointers when allowing people outside your company to use your logo to promote you:

1️⃣ Get a trademark license agreement in place to avoid eroding your legal rights in your logo.

2️⃣ Draft the license as narrowly as possible. For example, limit use to just their website or certain pre-approved marketing materials.

3️⃣ Make sure they have to get it pre-approved by you before they can use your logo anywhere. This should be in your license agreement.

4️⃣ Keep the ability to end the license at any time for any reason. This right should also be in your license agreement.

✔️Other considerations:

▶️ You invested in your intellectual property, brand, and reputation. While you want to get your name out there, it’s important to maintain control over when and how your logo is used.

▶️ Allowing others to use your logo without written permission can hurt your ability to stop people who are misusing your logo down the road.

Need a trademark license agreement? Send me a message!

Are you spending too much time in Meetings?

One study shows that 15%+ of a person’s job satisfaction is based on how satisfied they are with their work meetings!

5 tips to improve your work productivity and happiness

1️⃣ Look at your calendar with the intent to delete all of your meetings. Ask yourself why you need to keep any of them. Only keep the meetings that would be the best and highest use of your time. Cancel or decline the others and see if you’re more productive.

2️⃣ Try shortening your meetings by 15 minutes each week until you get the best length.

3️⃣ Have a clear purpose and agenda for all meetings or ask for these before you accept a meeting. If the meeting is not the best use of your time then consider declining the meeting.

4️⃣ Do you have daily/weekly/monthly recurring meetings? Try cancelling them and only scheduling those meetings when they are most valuable. Try sharing info via Microsoft Teams, productivity apps like, or a shared google doc instead.

5️⃣ Be ok with not being at meetings. Feel confident in your decision to be productive in other ways.

Want more tips? Read “Joy At Work” by Marie Kondo and Scott Sonenshein.

Need an efficient business lawyer? Schedule a free 15 min consult with me!

Does your business use a negative option billing model? Here are 3 key requirements you need to follow.

📖 Negative option billing models – while there are various types, these models typically have a term or condition under which the business may interpret the consumer’s inaction to cancel an agreement or refuse a good or service as acceptance of their offer, including the continuation of the offer
– Some common types: automatic renewal, continuity plans, free-to-pay conversions 

💥📝 In response to an increase in complaints about unauthorized charges and difficult cancellation processes, the FTC recently issued a new enforcement policy statement warning companies that they’ll face legal action if they don’t meet these 3 requirements

📚 Summary of the 3 Key Requirements

1️⃣ Provide clear and upfront disclosures of all material terms of the product/service
✔️ Information about the product/service needed to prevent deception about the characteristics of product/service
✔️ Price increase following the end of the trial period and, if applicable, recurring charges unless consumer takes timely actions
✔️ Price to be billed and frequency of billing
✔️ Deadlines by which the consumer must act to stop charges
✔️ Date(s) each charge is submitted for payment
✔️ How to cancel
✔️ Disclosures must be easily noticeable, easy to understand, and not contain any additional information that undermines the consumer’s ability to understand the disclosures 

2️⃣ Receive consumer’s affirmative consent
✔️ Obtain consumer’s acceptance of the negative option feature separately from any other portion of the entire transaction
✔️ Not contain any additional information that undermines the consumer’s ability to provide expressed informed consent

3️⃣ Offer a simple and easy cancellation method
✔️ Provide cancellation method through the same medium and at least as easy as the method used to buy the product/service
✔️ Do not subject consumers to new offers or impose unreasonable delays to the consumer’s cancellation efforts

🎯 Contact me if you need help making sure your business’s marketing is under compliance with the law!

5 Changes You Need to Know About Mastercard’s New Requirements for Merchants Using a Subscription or Negative Option Billing Model

In an effort to reduce complaints and chargebacks from consumers and stay up to date with federal and state laws, Mastercard’s new requirements focus on point of payment disclosures with an extra set of requirements for negative options.

📅Key dates to know:
📌September 22, 2022: New point of payment disclosure requirements in effect 
📌March 22, 2022: All other requirements in effect 

📚 Quick Summary of Rule Changes for Merchants:

1️⃣ Point of Payment Disclosures
✔️Subscription/Recurring Billing Models 
・Must disclose subscription terms, including price and frequency of billing, and receive affirmative consent of terms
✔️Negative Option Billing Model
・Must disclose the terms and length of the trial period, including any initial charges, and the price and frequency of the following subscription. 
・Disclosures must be on the same screen as the order summary or where consumers enter their card information
・What is not accepted: requiring consumers to click on a link, scroll down the page, or expand a message box to see the terms

2️⃣ Enrollment Confirmation
・Must send a confirmation of enrollment to the consumer’s email or any other electronic method immediately following enrollment
・Confirmation must include the terms of subscription, the terms of a trial (if applicable), and clear instructions on how to cancel the subscription

3️⃣ Receipts
・Must send a receipt after each subscription billing by email or any other electronic method and include clear instructions on how to cancel the subscription

4️⃣ Reminders
✔️Negative Option Billing Model or Subscription/Recurring Billing Models with 6 Month+ Billing Periods
・Must send subscription reminders to consumers by email or any other electronic method between three and seven days before the card is automatically charged
・Notifications must contain the basic terms of the subscription and instructions on how to cancel the subscription prior to each billing date
✔️Additional Requirement for Negative Option Billing Model 
・Must send notifications prior to automatic enrollment in the full plan, inform the consumer that the subscription plan will begin at the end of the trial period unless canceled before the stated date, contain the basic terms of subscription, and instructions on how to cancel the subscription
・Note: Does not apply to high-risk negative option billing merchants offering a trial of a physical good that automatically enrolls consumer into a subscription plan following the end of the trial period 

5️⃣ Electronic Cancellation Method
・Must provide a simple and easy online or electronic cancellation method to subscribers 

🎯 Contact me if you need help with your disclosure, receipt, notification, and cancellation policies!

Here are 5 tips to attract more business.

Grow your business with niche marketing using these helpful tips.
1️⃣ Find what you can offer, what pain you can solve
Go deeper. Become an expert in your area.
2️⃣ Find out where you can stand out
If your area of expertise is saturated in your region, consider events elsewhere to expand your network.
3️⃣ Build trust and true relationships by being honest, ethical, and caring
Find your ideal client and stick with it. Sometimes that means passing on business that doesn’t fit to maximize performance and satisfaction.
4️⃣ Make small tests in the market
See what works and doesn’t work before you invest more resources.
5️⃣ Keep in touch
Do everything you can to keep in touch with the connections you make. Consider email blasts, connecting on social media platforms, and reaching out when you’re in the same area.
Follow for more helpful tips!

Do you provide a warranty for a consumer product or a combination sale of a product and service? Here are 3 essential rules to keep in mind.

The Magnuson-Moss Warranty Act (the Act) sets specific requirements for the warrantor of consumer products and combination sales of a product and service when providing a written warranty. Here are the basics you need to know.
1️⃣ Disclosure Rule
✔️ All consumer product warranties must be titled “full” or “limited”
✔️ Limited warranties must be made available in a single, clear, easy-to-read document

2️⃣ Pre-sale Availability Rule
✔️ The warrantor and seller must ensure that warranties are available wherever consumer products are sold, with the exception of products that retail for $15.00 or less
3️⃣ Dispute Resolution Rule
✔️ Makes it easier for consumers to take a company to court
✔️ Creates a framework for companies to set up procedures for resolving disputes informally and with minimal expense

📚 The Act also prohibits specific types of conduct
❌ You are not allowed to disclaim or modify implied warranties, such as the warranty of merchantability, during the term of your express warranty or condition warranty service on registration or return of warranty card
❌ You are not allowed to include a tie-in sales provision in your warranty, which ties your warranty coverage to the use of the warrantor’s parts or service providers 
📚 State specific warranty laws
✔️ Some states have warranty laws applicable to specific types of products, such as cars or recreational vehicles, and are intended to provide additional protections to the buyer
✔️ Some states have laws specifically applicable to extended warranties or service contracts and are more of a form of insurance
✔️ Check your state for more information! California’s Song-Beverly Act is the strictest state warranty law in America with numerous requirements

Need more guidance on business laws? Message me to learn more about my services that can help you build your business!

Are you selling a product to American consumers? Does it comply with product safety laws and standards? Here are 5 tips.

Be in the know and make sure your product is safe and compliant with these helpful tips.
1️⃣ If you make consumer products, register your company on
✔️Consumer Product Safety Commission (CPSC) reports consumer incidents on this public database website, so when you register, your company can receive reports or notices when an incident has been reported, including who filed the complaint. 
✔️This is important because the CPCS has the authority to ban products deemed dangerous, pursue recalls, and impose significant civil monetary penalties on companies that fail to report violations, such as product defects and safety incidents, in a timely manner. 
2️⃣ What are the typical violations reported?
✔️Section 15(b) of the Consumer Product Safety Act (CPSA) requires mandatory reporting on any product within its jurisdiction that 
・fails to comply with product safety standards, rules, regulations, or ban
・substantial risk of injury to consumers
・creates unreasonable risk of serious injury or death
3️⃣ Anyone in the distribution chain, such as the manufacturer, importer, distributor, or retailer, has a legal obligation to report any violations
✔️While manufacturers have more information and a higher duty to report violations, retailers also have an obligation to report any information that indicates a problem with a product they have sold. 
✔️The CPSA states that you must report “immediately” (within 24 hours) upon receiving information that reasonably supports the conclusion of a failure to comply with product safety standards. 
✔️The affected party has reasonable time (generally 7-10 days) to investigate the claim and determine if the information is valid and should be reported. Failure to report in a timely manner can result in significant civil monetary penalties and increased compliance requirements.
4️⃣ How do you fulfill your duty to report a violation as a retailer or distributor?
✔️There are two ways. 1) File a section 15(b) report. 2) Write a letter to the manufacturer or importer, saying you have received these reports of product incidents or defects that need to be addressed. Send a copy of the letter to the CSPA.
5️⃣ Don’t know if a product you’re manufacturing or importing complies with product safety law and standards?
✔️CPSC’s Regulatory Robot (a series of questions) will guide you through important product safety requirements that can be reviewed prior to production or import to ensure your product is safe and compliant for American consumers.

Need a business lawyer to help you make sure your marketing materials are consistent with the law? Message me!

Does your business provide subscription services in California? New changes to California’s Automatic Renewal Law for Subscription Merchants will be in effect in July 2022.

California Governor Gavin Newsom signed new legislation earlier this month to protect consumers and increase transparency. So what does this mean? Here is a quick breakdown.

New notice requirements:

1️⃣ For free trials and promotional periods longer than 31 days
・When a consumer accepts a free gift or trial lasting more than 31 days that turns into an automatic renewing offer (“free gift” excludes a free promotional item or gift different from the subscribed product) OR accepts a promotional or discounted price for an automatically renewing offer in which the promotional period lasts more than 31 days
➡️Notice for an upcoming automatic renewal is required at least 3 days before renewal and up to 21 days before the promotion ends

2️⃣ For offers with an initial term of 1 year or longer
・When a consumer accepts an offer where the initial term is 1 year or longer and automatically continues until the consumer cancels
➡️Notice for an upcoming automatic renewal is required at least 15 days before renewal and up to 45 days before automatic renewal offer renews

📝The notice must clearly and visibly state 
1) that the automatic renewal or continuous service will automatically renew unless the consumer cancels
2) at least one cancellation method
3) for electronically sent notices, a direct link to the cancellation process or an accessible electronic method to direct the consumer to the cancellation process if a link doesn’t exist
4) length of service and additional terms of the renewal period 
5) business contact information

New cancellation requirements:

1️⃣ Merchant must provide an online cancellation process that doesn’t “obstruct or delay the consumer’s ability to terminate the automatic renewal or continuous service immediately.” 

2️⃣ Method of cancellation must be provided in one of the formats below:
・A direct link or button prominently located in the consumer’s account, profile, device, or user settings
・An immediately accessible termination email provided by the business in which a consumer can send to the business without additional information

*Businesses may require account authentication prior to cancellation, but they must also permit consumers to cancel offline, such as a toll-free number, should the consumer be unable or unwilling to authenticate their account.

Need a savvy lawyer to help you make sure your marketing materials are consistent with the law? Message me!


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