Not sure about the Licensing and Terms of Use of AI Image Generators?

🤖 Checking the terms of use (or service) and licensing agreement of an AI-generated image from a third-party source or platform is essential to see if there are any limits on using it on websites or commercial applications. Below are details of some well-known AI image generators and your rights in the content they produce.

🔸DALL-E (Open AI)
Cost: Free (15 Credits); Purchase an additional 115 credits for $15. Each credit allows you to create one “generation” using the system.
Terms of use: “As between you and OpenAI, and to the extent permitted by applicable law, you (a) retain your ownership rights in Input and (b) own the Output. We hereby assign to you all our right, title, and interest, if any, in and to Output.”

🔹Visme
Cost: Free (Basic plan) to $24.75 per month (Pro plan, billed annually).
Terms of use: “Visme will not claim any copyright ownership over your
input data or the resulting material you generate.”

🔸Midjourney
Cost: $8 per month (Basic plan, billed annually) to $96.99 per month (Mega plan, billed annually).
Terms of use: “ You own all Assets You create with the Services to the fullest extent possible under applicable law.”

🔹Bing Image Creator
Cost: Free
Terms of use: “Microsoft does not claim ownership of Prompts, Creations, or any other content you provide, post, input, or submit to, or receive from, Image Creator (including feedback and suggestions).”

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Did you know the federal government is now requiring business owners to report who owns each business?

📌What are the new reporting requirements?
Effective January 1, 2024, the Corporate Transparency Act requires many companies to report information about who owns or controls the company to the Financial Crimes Enforcement Network (FinCEN), a bureau of the U.S. Department of the Treasury. Failure to report the information to the federal government can result in both civil and criminal action.

📌Who is required to report?
🔸Companies formed or based in the USA and foreign companies registered to do business in the USA
🔸However, there are 23 types of entities that are exempt from the reporting requirements, including non-profits and certain “large operating companies” who have reported over $5,000,000 in revenue.

📌What are the deadlines for reporting BOI?
🔹If your company was formed before January 1, 2024, then you must report by January 1, 2025.
🔹If you form your company in 2024, you must report within 90 days of formation.
🔹If you form your company on or after January 1, 2025, you must report within 30 days of formation.

📌How do you report for ownership information with FinCEN and comply with the new law?
Complete your report on the FinCEN website for free.

📌How often do you need to report information?
Business owners only need to report their ownership information once plus each time there are changes in ownership, which must be made within 30 days.

📌Want more information?
Be sure to review FinCEN’s Small Entity Compliance Guide and their FAQs, which provide information to help small businesses comply with the new reporting requirements.

💡Need assistance filing your report?We are here to help!

7 Steps You can Take to Create a High-performing Team without Burnout

✅ Set a “done for the day” time
📌 Transformational managers demand that employees leave the office at a decent hour
📌 A manager would say to an employee staying late “Why are you still here? We don’t stay late here unless there is an absolute emergency. We want you to be fresh tomorrow morning. Please go home.”

✅ Request a little less than the maximum effort–studies show that 85% effort is ideal
📌 Maximum effort doesn’t always translate into the best results. Studies show that 85% effort leads to better long-term results.
📌 Managers can start by asking, “What does it feel like to be at 100% intensity?” and then, “How can you keep this closer to the 85% level?” to help coach employees to reach and maintain this sweet spot.

✅ Ask “how I am adding unnecessary stress to your work?”
📌 Top performers are already self-motivated, so managing them in the same way as everyone else will just wear them out and make them a flight risk.
📌 Managers can ask their top performers “How I am adding unnecessary stress to your work?” and take the necessary steps to fix the situation

✅ Encourage 85%-correct decisions
📌 Let people know that an 85%-right decision is acceptable while making decisions as a team. Don’t insist on “100% perfect.”
📌 Asking for 85%-correct decisions relieves your top employees of unnecessary strain and keeps your team moving forward as opposed to waiting for the 100%-right decision before taking action.

✅ Be mindful when using high-pressure language
📌 High-pressure words like “ASAP,” “NEED,” or “URGENT” can put your team members under too much stress.
📌 Asking your team members, “What do you need to say no to in order to say yes to this?” can be a better alternative to expecting them to always agree to every request.

✅ End meetings 10 minutes early
📌 Research from Microsoft’s Human Factors Lab found that a brief break prevents stress from building up, but back-to-back no-break meetings make it harder for attendees to concentrate and participate.
📌 Ending meetings 10 minutes early can help keep employees out of “stressed brain” and keep them in “relaxed brain,” where they can do their best thinking.

✅ Make 85% your personal intensity level
📌 Managers must similarly set their own intensity to 85% to show their employees that it’s okay to not constantly be stressed out.
📌 Managers that embrace the 85% rule as their new way of thinking will see an improvement in the performance of their teams.

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Get better long-term results with 85% effort

Despite some company’s best efforts, a wellness app cannot change the current burnout culture. Instead, it requires managers and organizations to change their mindset and work culture.

❌ The old harmful management mindset
🔸 “Maximum effort = Maximum results”
🔸 “No pain, No gain” and “Give it 110%”
🔸 Take a look at McKinsey’s burnout study, which found that “toxic workplace behavior was the biggest predictor of burnout symptoms and intent to leave by a large margin.”
🔸 Having these harmful midsets not only hinders great performance, but it also breeds toxic behavior, which leads to burnout, which feeds toxicity, and so on.

✅ The new better management mindset
🔹The 85% rule – to reach maximum output, you need to refrain from giving maximum effort. Giving 85% effort rather than 100% effort allows you to sustain your performance for longer and keeps your mind fresher and sharper.
🔹The idea of “No pain, no gain” is illogical – Carl Lewis, a 9-time Olympic gold medalist, would explain, “In many cases, it is more important to rest than it is to drive yourself to the point of pain.”

In order to truly get the best out of our workforce, we need a new mindset backed by data. A better formula would be “optimal effort = maximum results” as opposed to “maximum effort = maximum results,” as less effort can actually result in greater achievement.

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Noticing an uptick in suspicious communications targeting you or your business?

Here are some ways to stay vigilant and protect yourself from fraud and scams.

Be aware of these red flags in communications from potential fraudsters:
🚩Texts/Phone Calls
▪️”spoof” calls or texts appearing to be from a known company but directing you to respond to an unknown number
▪️language that is alarmist or too complimentary
▪️aggressive requests to respond
▪️notices that you will lose money if you fail to act

🚩Website
▪️invitations to click on links to “spoof” websites that appear legitimate but use fake URLs to resemble those of well-known companies and trick you into providing confidential information
▪️altered or additional login details or transaction pages

🚩Email/Letter
▪️scam emails posing as official correspondence from a company that persuade you to click on a link to address an urgent issue regarding your account
▪️the email address does not  match the actual email of a legitimate sender you have been communicating with
▪️badly written requests with poor grammar or spelling
▪️different payment details provided than previously shared

🚩General
▪️impending charge notices
▪️urgent requests
▪️requests to pay for services through a specific method such as a gift card or through a digital service
▪️unexpected requests to renew your services

What can you do?
✅Be vigilant. Regularly reviewing your invoices, account statements and transactions will help you spot and report fraud. Any illegal transactions should be immediately reported to your bank and companies that are being imitated by fraudsters.

✅Verify. If you receive an unexpected call from a stranger claiming to be from a bank or asking for payment, hang up and call your banker or the corporate office of the company that is potentially being imitated.

✅Be cautious about sharing personal information. Never share your personal passwords with anyone over text, phone call, email or otherwise. If you receive a call unexpectedly from someone asking you to divulge personal information, make sure that the phone number is legitimate before sharing.

✅Cybersecurity. Only install and download software from reputable sources.

✅Passwords. Change your password regularly.

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Improve Your Marketing with a Marketing Strategy Mission Statement

Q: What’s an example of a marketing strategy mission statement?

A: Here is mine –> “Your Ad Attorney, LLC and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.”

Q: Why should we create a MARKETING-specific strategy statement like this?

A: It’s like having a compass for your marketing! Don’t wander around the woods hoping to bump into your target audience. Have a clear direction for finding them, attracting them, and keeping them engaged!

The purpose of having a clearly defined content marketing strategy mission statement is to help you better focus on sharing valuable, relevant, and consistent content to attract and retain your desired audience to drive profitable customer action–every single time.

Q: Do you have a content marketing strategy statement?

A: Let me know if you’d like referrals to amazing marketing professionals! 

Want to reduce your liability risks when calling or texting consumers? Protect your company from TCPA liability with this helpful tool.

☎️ The Telephone Consumer Protection Act (TCPA) has strict rules and penalties for companies that call or text the wrong number, with statutory damages ranging from $500 to 1,500 per call or text. Due to these regulations, companies have paid millions in class action settlements even when the wrong party is contacted unintentionally. 

How can you protect your company from TCPA liability?

🗂On November 1, 2021, The Federal Communications Commission (FCC) launched the Reassigned Numbers Database (RND) – a database that tracks reassigned cell numbers to prevent consumers from getting unwanted calls intended for the previous owner of the same phone number.

Companies that register and use RND can reduce their liability risks in 2 ways:

✅ They are able to check the database to see if the number to be called was reassigned or placed on the do-not-call registry

✅ They are also protected from any liability that may come from incomplete or incorrect information in the RND

➡️ What are the steps you need to take to be protected from TCPA liability once you’ve registered? You’ll need to show:

・ Consent from the recipient of intended call or text

・ You’ve queried the up-to-date RND database before calling or texting the number

・ You didn’t receive a report from the RND that the number was permanently disconnected on or after the date of consent

– Don’t forget to include third-party vendors who are calling or sending text messages on your behalf when assessing your TCPA compliance. 

👉🏼 Need more guidance on business laws? Contact me to learn more about how my services can help you achieve your business goals!

Want others to promote your brand but don’t want to HURT your intellectual property rights?

Here are some pointers when allowing people outside your company to use your logo to promote you:

1️⃣ Get a trademark license agreement in place to avoid eroding your legal rights in your logo.

2️⃣ Draft the license as narrowly as possible. For example, limit use to just their website or certain pre-approved marketing materials.

3️⃣ Make sure they have to get it pre-approved by you before they can use your logo anywhere. This should be in your license agreement.

4️⃣ Keep the ability to end the license at any time for any reason. This right should also be in your license agreement.

✔️Other considerations:

▶️ You invested in your intellectual property, brand, and reputation. While you want to get your name out there, it’s important to maintain control over when and how your logo is used.

▶️ Allowing others to use your logo without written permission can hurt your ability to stop people who are misusing your logo down the road.

Need a trademark license agreement? Send me a message!

Are you spending too much time in Meetings?

One study shows that 15%+ of a person’s job satisfaction is based on how satisfied they are with their work meetings!

5 tips to improve your work productivity and happiness

1️⃣ Look at your calendar with the intent to delete all of your meetings. Ask yourself why you need to keep any of them. Only keep the meetings that would be the best and highest use of your time. Cancel or decline the others and see if you’re more productive.

2️⃣ Try shortening your meetings by 15 minutes each week until you get the best length.

3️⃣ Have a clear purpose and agenda for all meetings or ask for these before you accept a meeting. If the meeting is not the best use of your time then consider declining the meeting.

4️⃣ Do you have daily/weekly/monthly recurring meetings? Try cancelling them and only scheduling those meetings when they are most valuable. Try sharing info via Microsoft Teams, productivity apps like Monday.com, or a shared google doc instead.

5️⃣ Be ok with not being at meetings. Feel confident in your decision to be productive in other ways.

Want more tips? Read “Joy At Work” by Marie Kondo and Scott Sonenshein.

Need an efficient business lawyer? Schedule a free 15 min consult with me!

Does your business use a negative option billing model? Here are 3 key requirements you need to follow.

📖 Negative option billing models – while there are various types, these models typically have a term or condition under which the business may interpret the consumer’s inaction to cancel an agreement or refuse a good or service as acceptance of their offer, including the continuation of the offer
– Some common types: automatic renewal, continuity plans, free-to-pay conversions 

💥📝 In response to an increase in complaints about unauthorized charges and difficult cancellation processes, the FTC recently issued a new enforcement policy statement warning companies that they’ll face legal action if they don’t meet these 3 requirements

📚 Summary of the 3 Key Requirements

1️⃣ Provide clear and upfront disclosures of all material terms of the product/service
✔️ Information about the product/service needed to prevent deception about the characteristics of product/service
✔️ Price increase following the end of the trial period and, if applicable, recurring charges unless consumer takes timely actions
✔️ Price to be billed and frequency of billing
✔️ Deadlines by which the consumer must act to stop charges
✔️ Date(s) each charge is submitted for payment
✔️ How to cancel
✔️ Disclosures must be easily noticeable, easy to understand, and not contain any additional information that undermines the consumer’s ability to understand the disclosures 

2️⃣ Receive consumer’s affirmative consent
✔️ Obtain consumer’s acceptance of the negative option feature separately from any other portion of the entire transaction
✔️ Not contain any additional information that undermines the consumer’s ability to provide expressed informed consent

3️⃣ Offer a simple and easy cancellation method
✔️ Provide cancellation method through the same medium and at least as easy as the method used to buy the product/service
✔️ Do not subject consumers to new offers or impose unreasonable delays to the consumer’s cancellation efforts

🎯 Contact me if you need help making sure your business’s marketing is under compliance with the law!


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