7 Steps You can Take to Create a High-performing Team without Burnout

✅ Set a “done for the day” time
📌 Transformational managers demand that employees leave the office at a decent hour
📌 A manager would say to an employee staying late “Why are you still here? We don’t stay late here unless there is an absolute emergency. We want you to be fresh tomorrow morning. Please go home.”

✅ Request a little less than the maximum effort–studies show that 85% effort is ideal
📌 Maximum effort doesn’t always translate into the best results. Studies show that 85% effort leads to better long-term results.
📌 Managers can start by asking, “What does it feel like to be at 100% intensity?” and then, “How can you keep this closer to the 85% level?” to help coach employees to reach and maintain this sweet spot.

✅ Ask “how I am adding unnecessary stress to your work?”
📌 Top performers are already self-motivated, so managing them in the same way as everyone else will just wear them out and make them a flight risk.
📌 Managers can ask their top performers “How I am adding unnecessary stress to your work?” and take the necessary steps to fix the situation

✅ Encourage 85%-correct decisions
📌 Let people know that an 85%-right decision is acceptable while making decisions as a team. Don’t insist on “100% perfect.”
📌 Asking for 85%-correct decisions relieves your top employees of unnecessary strain and keeps your team moving forward as opposed to waiting for the 100%-right decision before taking action.

✅ Be mindful when using high-pressure language
📌 High-pressure words like “ASAP,” “NEED,” or “URGENT” can put your team members under too much stress.
📌 Asking your team members, “What do you need to say no to in order to say yes to this?” can be a better alternative to expecting them to always agree to every request.

✅ End meetings 10 minutes early
📌 Research from Microsoft’s Human Factors Lab found that a brief break prevents stress from building up, but back-to-back no-break meetings make it harder for attendees to concentrate and participate.
📌 Ending meetings 10 minutes early can help keep employees out of “stressed brain” and keep them in “relaxed brain,” where they can do their best thinking.

✅ Make 85% your personal intensity level
📌 Managers must similarly set their own intensity to 85% to show their employees that it’s okay to not constantly be stressed out.
📌 Managers that embrace the 85% rule as their new way of thinking will see an improvement in the performance of their teams.

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Get better long-term results with 85% effort

Despite some company’s best efforts, a wellness app cannot change the current burnout culture. Instead, it requires managers and organizations to change their mindset and work culture.

❌ The old harmful management mindset
🔸 “Maximum effort = Maximum results”
🔸 “No pain, No gain” and “Give it 110%”
🔸 Take a look at McKinsey’s burnout study, which found that “toxic workplace behavior was the biggest predictor of burnout symptoms and intent to leave by a large margin.”
🔸 Having these harmful midsets not only hinders great performance, but it also breeds toxic behavior, which leads to burnout, which feeds toxicity, and so on.

✅ The new better management mindset
🔹The 85% rule – to reach maximum output, you need to refrain from giving maximum effort. Giving 85% effort rather than 100% effort allows you to sustain your performance for longer and keeps your mind fresher and sharper.
🔹The idea of “No pain, no gain” is illogical – Carl Lewis, a 9-time Olympic gold medalist, would explain, “In many cases, it is more important to rest than it is to drive yourself to the point of pain.”

In order to truly get the best out of our workforce, we need a new mindset backed by data. A better formula would be “optimal effort = maximum results” as opposed to “maximum effort = maximum results,” as less effort can actually result in greater achievement.

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Noticing an uptick in suspicious communications targeting you or your business?

Here are some ways to stay vigilant and protect yourself from fraud and scams.

Be aware of these red flags in communications from potential fraudsters:
🚩Texts/Phone Calls
▪️”spoof” calls or texts appearing to be from a known company but directing you to respond to an unknown number
▪️language that is alarmist or too complimentary
▪️aggressive requests to respond
▪️notices that you will lose money if you fail to act

▪️invitations to click on links to “spoof” websites that appear legitimate but use fake URLs to resemble those of well-known companies and trick you into providing confidential information
▪️altered or additional login details or transaction pages

▪️scam emails posing as official correspondence from a company that persuade you to click on a link to address an urgent issue regarding your account
▪️the email address does not  match the actual email of a legitimate sender you have been communicating with
▪️badly written requests with poor grammar or spelling
▪️different payment details provided than previously shared

▪️impending charge notices
▪️urgent requests
▪️requests to pay for services through a specific method such as a gift card or through a digital service
▪️unexpected requests to renew your services

What can you do?
✅Be vigilant. Regularly reviewing your invoices, account statements and transactions will help you spot and report fraud. Any illegal transactions should be immediately reported to your bank and companies that are being imitated by fraudsters.

✅Verify. If you receive an unexpected call from a stranger claiming to be from a bank or asking for payment, hang up and call your banker or the corporate office of the company that is potentially being imitated.

✅Be cautious about sharing personal information. Never share your personal passwords with anyone over text, phone call, email or otherwise. If you receive a call unexpectedly from someone asking you to divulge personal information, make sure that the phone number is legitimate before sharing.

✅Cybersecurity. Only install and download software from reputable sources.

✅Passwords. Change your password regularly.

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Improve Your Marketing with a Marketing Strategy Mission Statement

Q: What’s an example of a marketing strategy mission statement?

A: Here is mine –> “Your Ad Attorney, LLC and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.”

Q: Why should we create a MARKETING-specific strategy statement like this?

A: It’s like having a compass for your marketing! Don’t wander around the woods hoping to bump into your target audience. Have a clear direction for finding them, attracting them, and keeping them engaged!

The purpose of having a clearly defined content marketing strategy mission statement is to help you better focus on sharing valuable, relevant, and consistent content to attract and retain your desired audience to drive profitable customer action–every single time.

Q: Do you have a content marketing strategy statement?

A: Let me know if you’d like referrals to amazing marketing professionals! 

Want to reduce your liability risks when calling or texting consumers? Protect your company from TCPA liability with this helpful tool.

☎️ The Telephone Consumer Protection Act (TCPA) has strict rules and penalties for companies that call or text the wrong number, with statutory damages ranging from $500 to 1,500 per call or text. Due to these regulations, companies have paid millions in class action settlements even when the wrong party is contacted unintentionally. 

How can you protect your company from TCPA liability?

🗂On November 1, 2021, The Federal Communications Commission (FCC) launched the Reassigned Numbers Database (RND) – a database that tracks reassigned cell numbers to prevent consumers from getting unwanted calls intended for the previous owner of the same phone number.

Companies that register and use RND can reduce their liability risks in 2 ways:

✅ They are able to check the database to see if the number to be called was reassigned or placed on the do-not-call registry

✅ They are also protected from any liability that may come from incomplete or incorrect information in the RND

➡️ What are the steps you need to take to be protected from TCPA liability once you’ve registered? You’ll need to show:

・ Consent from the recipient of intended call or text

・ You’ve queried the up-to-date RND database before calling or texting the number

・ You didn’t receive a report from the RND that the number was permanently disconnected on or after the date of consent

– Don’t forget to include third-party vendors who are calling or sending text messages on your behalf when assessing your TCPA compliance. 

👉🏼 Need more guidance on business laws? Contact me to learn more about how my services can help you achieve your business goals!

Want others to promote your brand but don’t want to HURT your intellectual property rights?

Here are some pointers when allowing people outside your company to use your logo to promote you:

1️⃣ Get a trademark license agreement in place to avoid eroding your legal rights in your logo.

2️⃣ Draft the license as narrowly as possible. For example, limit use to just their website or certain pre-approved marketing materials.

3️⃣ Make sure they have to get it pre-approved by you before they can use your logo anywhere. This should be in your license agreement.

4️⃣ Keep the ability to end the license at any time for any reason. This right should also be in your license agreement.

✔️Other considerations:

▶️ You invested in your intellectual property, brand, and reputation. While you want to get your name out there, it’s important to maintain control over when and how your logo is used.

▶️ Allowing others to use your logo without written permission can hurt your ability to stop people who are misusing your logo down the road.

Need a trademark license agreement? Send me a message!

Are you spending too much time in Meetings?

One study shows that 15%+ of a person’s job satisfaction is based on how satisfied they are with their work meetings!

5 tips to improve your work productivity and happiness

1️⃣ Look at your calendar with the intent to delete all of your meetings. Ask yourself why you need to keep any of them. Only keep the meetings that would be the best and highest use of your time. Cancel or decline the others and see if you’re more productive.

2️⃣ Try shortening your meetings by 15 minutes each week until you get the best length.

3️⃣ Have a clear purpose and agenda for all meetings or ask for these before you accept a meeting. If the meeting is not the best use of your time then consider declining the meeting.

4️⃣ Do you have daily/weekly/monthly recurring meetings? Try cancelling them and only scheduling those meetings when they are most valuable. Try sharing info via Microsoft Teams, productivity apps like Monday.com, or a shared google doc instead.

5️⃣ Be ok with not being at meetings. Feel confident in your decision to be productive in other ways.

Want more tips? Read “Joy At Work” by Marie Kondo and Scott Sonenshein.

Need an efficient business lawyer? Schedule a free 15 min consult with me!

Does your business use a negative option billing model? Here are 3 key requirements you need to follow.

📖 Negative option billing models – while there are various types, these models typically have a term or condition under which the business may interpret the consumer’s inaction to cancel an agreement or refuse a good or service as acceptance of their offer, including the continuation of the offer
– Some common types: automatic renewal, continuity plans, free-to-pay conversions 

💥📝 In response to an increase in complaints about unauthorized charges and difficult cancellation processes, the FTC recently issued a new enforcement policy statement warning companies that they’ll face legal action if they don’t meet these 3 requirements

📚 Summary of the 3 Key Requirements

1️⃣ Provide clear and upfront disclosures of all material terms of the product/service
✔️ Information about the product/service needed to prevent deception about the characteristics of product/service
✔️ Price increase following the end of the trial period and, if applicable, recurring charges unless consumer takes timely actions
✔️ Price to be billed and frequency of billing
✔️ Deadlines by which the consumer must act to stop charges
✔️ Date(s) each charge is submitted for payment
✔️ How to cancel
✔️ Disclosures must be easily noticeable, easy to understand, and not contain any additional information that undermines the consumer’s ability to understand the disclosures 

2️⃣ Receive consumer’s affirmative consent
✔️ Obtain consumer’s acceptance of the negative option feature separately from any other portion of the entire transaction
✔️ Not contain any additional information that undermines the consumer’s ability to provide expressed informed consent

3️⃣ Offer a simple and easy cancellation method
✔️ Provide cancellation method through the same medium and at least as easy as the method used to buy the product/service
✔️ Do not subject consumers to new offers or impose unreasonable delays to the consumer’s cancellation efforts

🎯 Contact me if you need help making sure your business’s marketing is under compliance with the law!

5 Changes You Need to Know About Mastercard’s New Requirements for Merchants Using a Subscription or Negative Option Billing Model

In an effort to reduce complaints and chargebacks from consumers and stay up to date with federal and state laws, Mastercard’s new requirements focus on point of payment disclosures with an extra set of requirements for negative options.

📅Key dates to know:
📌September 22, 2022: New point of payment disclosure requirements in effect 
📌March 22, 2022: All other requirements in effect 

📚 Quick Summary of Rule Changes for Merchants:

1️⃣ Point of Payment Disclosures
✔️Subscription/Recurring Billing Models 
・Must disclose subscription terms, including price and frequency of billing, and receive affirmative consent of terms
✔️Negative Option Billing Model
・Must disclose the terms and length of the trial period, including any initial charges, and the price and frequency of the following subscription. 
・Disclosures must be on the same screen as the order summary or where consumers enter their card information
・What is not accepted: requiring consumers to click on a link, scroll down the page, or expand a message box to see the terms

2️⃣ Enrollment Confirmation
・Must send a confirmation of enrollment to the consumer’s email or any other electronic method immediately following enrollment
・Confirmation must include the terms of subscription, the terms of a trial (if applicable), and clear instructions on how to cancel the subscription

3️⃣ Receipts
・Must send a receipt after each subscription billing by email or any other electronic method and include clear instructions on how to cancel the subscription

4️⃣ Reminders
✔️Negative Option Billing Model or Subscription/Recurring Billing Models with 6 Month+ Billing Periods
・Must send subscription reminders to consumers by email or any other electronic method between three and seven days before the card is automatically charged
・Notifications must contain the basic terms of the subscription and instructions on how to cancel the subscription prior to each billing date
✔️Additional Requirement for Negative Option Billing Model 
・Must send notifications prior to automatic enrollment in the full plan, inform the consumer that the subscription plan will begin at the end of the trial period unless canceled before the stated date, contain the basic terms of subscription, and instructions on how to cancel the subscription
・Note: Does not apply to high-risk negative option billing merchants offering a trial of a physical good that automatically enrolls consumer into a subscription plan following the end of the trial period 

5️⃣ Electronic Cancellation Method
・Must provide a simple and easy online or electronic cancellation method to subscribers 

🎯 Contact me if you need help with your disclosure, receipt, notification, and cancellation policies!

Here are 5 tips to attract more business.

Grow your business with niche marketing using these helpful tips.
1️⃣ Find what you can offer, what pain you can solve
Go deeper. Become an expert in your area.
2️⃣ Find out where you can stand out
If your area of expertise is saturated in your region, consider events elsewhere to expand your network.
3️⃣ Build trust and true relationships by being honest, ethical, and caring
Find your ideal client and stick with it. Sometimes that means passing on business that doesn’t fit to maximize performance and satisfaction.
4️⃣ Make small tests in the market
See what works and doesn’t work before you invest more resources.
5️⃣ Keep in touch
Do everything you can to keep in touch with the connections you make. Consider email blasts, connecting on social media platforms, and reaching out when you’re in the same area.
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