Here are some pointers when allowing people outside your company to use your logo to promote you:
1️⃣ Get a trademark license agreement in place to avoid eroding your legal rights in your logo.
2️⃣ Draft the license as narrowly as possible. For example, limit use to just their website or certain pre-approved marketing materials.
3️⃣ Make sure they have to get it pre-approved by you before they can use your logo anywhere. This should be in your license agreement.
4️⃣ Keep the ability to end the license at any time for any reason. This right should also be in your license agreement.
▶️ You invested in your intellectual property, brand, and reputation. While you want to get your name out there, it’s important to maintain control over when and how your logo is used.
▶️ Allowing others to use your logo without written permission can hurt your ability to stop people who are misusing your logo down the road.
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