Why should we have more readable marketing messages?
1️⃣ More people will read it!
Studies show that content written at the 6th to 8th grade level can have 18% to 75% more readers than writing at the 9th grade level or higher.
2️⃣ People are more likely to share it!
One study shows that content written at the 5th grade level is 15% more likely to be shared compared to average whereas college level material was 20% less likely than average to be shared.
How can you create readable content?
✔️ Target 6th-8th grade readability, if possible.
✔️ Use the readability statistics tool built into Microsoft Word
✔️ Use one of several free online readability tools if you don’t have Word.