Looking to increase your clients? Here are 6 tips.

Nail referral marketing with these simple tips.

1️⃣ Provide excellent client experience
✔️ People want to share good experiences and often want to reward those providers
✔️ Make sure to meet basic customer expectations and make your business process convenient, painless, and client-focused

2️⃣ Make it easy to refer clients to you
✔️ Make it as easy as possible – have a form on your website or a process at the end of service to make referrals painless and easy

3️⃣ Be proactive
✔️ Be more visible in your community – if people know what you do, they can refer you
✔️ Ask for referrals

4️⃣ Build client confidence
✔️ Share positive testimonials
✔️ Share when people are referring you
✔️ Maintain your professional profile on social platforms like LinkedIn

5️⃣ Thank your referrers
✔️ Write an email or even better, a handwritten note – goes a long way to encourage others to keep coming back and referring more people to you

6️⃣ Track your referrals
✔️ Streamline your process to cultivate sustainable growth – track what works and what doesn’t or automate the process with lead-tracking tech

Follow me for more helpful tips!

Building a New Brand? Make Sure to Follow These 2 Steps First.

Strengthen and protect your brand with these 2 steps.

1️⃣ Do a Trademark Clearance Search
Clearing a mark is vital to building a brand. Here are 3 reasons why.
✅ Reduces risk of objection to registration or use of a new mark by competitor or third party
✅ Gives insight into the potential competition by identifying identical or similar marks
✅ Prevents potential future trademark infringement

While it is tempting to save some money and skip this step, not properly clearing a mark (brand name) can have devastating consequences. Protect your brand equity

2️⃣ Check the Availability of Suitable Domain Names
✅ Secure a domain name early in the process to limit the likelihood of a third party registering the same domain name
Saves you from the costs of buying a domain name from a third party or the costs of legal action to enforce rights against cybersquatters
✅ Check domain names featuring potential marks to see if they redirect to a website
If the redirected website is controversial, consider selecting a new mark or proactively obtaining that domain name

Need a business lawyer? Message me!

Improve Your Marketing with a Marketing Strategy Mission Statement!

Q: What’s an example of a marketing strategy mission statement?

A: Here is mine –> “Your Ad Attorney, LLC and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.”

 

Q: Why should we create a MARKETING-specific strategy statement like this?

A: It’s like having a compass for your marketing! Don’t wander around the woods hoping to bump into your target audience. Have a clear direction for finding them, attracting them, and keeping them engaged!

The purpose of having a clearly defined content marketing strategy mission statement is to help you better focus on sharing valuable, relevant, and consistent content to attract and retain your desired audience to drive profitable customer action–every single time.

 

Q: Do you have a content marketing strategy statement?

A: Let me know if you’d like referrals to amazing marketing professionals! 

Are YOU using Strong Headlines?

About 60% – 80% of the time, people ONLY read your headlines!

Are you grabbing their attention or losing them?

This HEADLINE ANALYZER tool created by the Advanced Marketing Institute can help! –> https://aminstitute.com/headline

This FREE tool analyzes your headline and shows you if it will connect with your audience in a deep and emotional way. Strong emotions help people to remember you and your message!

–> Has a lawyer reviewed your Headlines and ADs?

Aggressive Headlines can also lead to legal risk!

 


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