Improve Your Marketing with a Marketing Strategy Mission Statement
Q: What’s an example of a marketing strategy mission statement?
A: Here is mine –> “Your Ad Attorney, LLC and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.”
Q: Why should we create a MARKETING-specific strategy statement like this?
A: It’s like having a compass for your marketing! Don’t wander around the woods hoping to bump into your target audience. Have a clear direction for finding them, attracting them, and keeping them engaged!
The purpose of having a clearly defined content marketing strategy mission statement is to help you better focus on sharing valuable, relevant, and consistent content to attract and retain your desired audience to drive profitable customer action–every single time.