Alina Lee

Founding Partner

Expertise

Practical and Efficient Marketing, Technology, IP, Data Privacy, and Data Security Counsel:

  • Marketing Law: Marketing agency agreements, Influencer Agreements, media buys, ad law compliance, sweepstakes, giveaways, contests, loyalty programs, discount programs, special offers, sales scripts, website compliance, sales scripts, TV, radio, social, email, digital ads, billboards, etc.
  • IP & Technology Law: Product counsel for novel software applications, payment processing law compliance, FTC dark pattern compliance, copyright, trademark, and publicity rights licensing, SAAS Agreements, IT Outsourcing Agreements, custom software development agreements, outsourced IT services agreements, etc.
  • Data Privacy and Data Security Law: CAN-SPAM, TCPA, Do Not Call, GDPR, CCPA, CPRA, privacy policies, terms of use, privacy notices, negotiating DPAs, conducting data audits, negotiating data security terms, data incident tabletop exercises, data breach notices, etc.

Experience

Former in-house counsel with AmLaw 200 experience

  • MAILCHIMP: Senior Corporate Counsel who oversaw legal matters from the Marketing Dept., managed the soft IP portfolio and IP licensing, and served as product counsel for several new software applications
  • SOUTHERN COMPANY GAS: Senior Corporate Counsel who was responsible for all legal matters of the retail gas subsidiaries with one other attorney
  • MORRIS MANNING & MARTIN: Technology M&A associate
  • SMITH GAMBRELL RUSSELL (fka ROGERS & HARDIN): Associate attorney in M&A, securities regulation, corporate governance, real estate finance, and corporate law

Education

J.D., Vanderbilt University Law School
B.A. in History, The University of Georgia

Admitted to practice law in Georgia

David Bennett

Senior Associate Attorney

Expertise

Practical and Efficient Intellectual Property, Marketing, Technology, Data Privacy, and General Counsel:

  • Intellectual Property: Brand and trademark protection, copyright registration, design patent prosecution, IP and publicity rights licensing, cease and desists, coexistence agreements, infringement searches, validity searches, freedom-to-operate searches
  • Marketing Law: Ad law compliance, sweepstakes, giveaways, contests influencer agreements, loyalty programs, discount programs, special offers, sales scripts, website compliance, sales scripts, TV, radio, social, email, digital ads, billboards, etc.
  • Technology and Data Privacy: FTC dark pattern compliance, SAAS Agreements, custom software development agreements, outsourced IT services agreements, CAN-SPAM, TCPA, Do Not Call, GDPR, CCPA, CPRA, privacy policies, terms of use, privacy notices
  • General Counsel: Contract drafting, review, and negotiation; Entity formation and corporate governance, employee handbooks, employment and independent contractor agreements

Experience

  • VERHAGEN BENNETT LLP: Co-founder of Los Angeles-based business law firm with emphasis on contract, patent, and trademark law
  • DEVINCO GROUP LLC: Co-founder of and general counsel for a Los Angeles-focused regulatory compliance consultancy firm
  • MMLG LLC: Regulatory licensing and compliance consultant for highly-regulated businesses across the country
  • THE FOUNDER’S ATTORNEY: “Of counsel” intellectual property attorney helping clients manage their IP rights and portfolios

Education

J.D., Pepperdine University School of Law
B.S. in Chemistry, Ball State University

Admitted to practice law in California
Registered Patent Attorney with the U.S. Patent Office

Allison Bazinet

Senior Associate Attorney

Expertise

Practical and Efficient Transactional Attorney with Experience in Commercial Contracts, General Counsel Services, Mergers and Acquisitions, and Securities Law:

  • Commercial Contracts: Drafting, review, and negotiation of a variety of contracts, including NDAs, vendor agreements, master services agreements and statements of work, sponsorship agreements, influencer marketing agreements, real estate leases, SaaS agreements, website terms of service, and privacy policies
  • General Counsel Services: Entity formation for non-profit and for-profit entities and guidance regarding corporate governance best practices and governing documents; preparation of corporate policies, employee handbooks, employment agreements, offer letters, and independent contractor agreements
  • Mergers and Acquisitions: Assistance throughout the process of selling or acquiring a business, including preparation and negotiation of equity purchase agreements, asset purchase agreements, merger agreements, and other transaction documents
  • Securities Law: Drafting, review, and negotiation of founder, employee, and consultant equity awards and equity purchase agreements; preparation of stock certificates, capitalization tables, operating agreements, and shareholders’ agreements

Experience

  • KREVOLIN & HORST, LLC: Former corporate associate in the firm’s transactional practice group, specializing in general corporate matters, mergers and acquisitions and guidance for startup companies.
  • KING & SPALDING, LLP: Former associate in the firm’s Corporate, Finance and Investment practice group, specializing in general corporate matters, mergers and acquisitions and securities and capital markets matters.
  • INSTITUTE FOR PUBLIC REPRESENTATION, COMMUNICATIONS & TECHNOLOGY LAW CLINIC: Former participant in Georgetown Law clinic focusing on communications, technology and privacy issues for non-profit clients.

Education

J.D., Georgetown University Law Center
B.A. in Government, Cornell University

Admitted to practice law in Georgia

Senami Craft

Senior Associate Attorney

Expertise

Practical and Efficient Contracts, Technology, IP, Privacy, and General Counsel:

  • Contracts: Agreements to leverage the entire supply chain from supplier agreements, purchase agreements, outsourcing agreements, IP licensing agreements, all the way to vendor agreements and end-user agreements, etc.
  • IP and Brand Development: Brand and trademark protection, copyright registration, IP and publicity rights licensing, cease and desists, PR and event agreements, influencer agreements
  • Technology and Data Privacy: data protection agreements, IT services agreements, SaaS agreements, software development and maintenance agreements, website terms of use, privacy notices, privacy policies, GDPR, CCPA, CPRA, contracts for augmented reality (AR) and virtual reality (VR) exhibitions, non-fungible tokens (NFTs)
  • General Counsel: Contract and template drafting, review, and negotiation; compliance; product liability

      Experience

      Award-winning attorney with international experience

      • GONSOWSKI LAW, P.C.: Former Senior Associate, providing general counsel to world-famous museums
      • METZGER LAW GROUP: Former Litigation Associate, handling product liability cases in the apparel and construction industries
      • UC BERKELEY: Former Visiting Research Scholar in Privacy Law
      • AVOB: Former General Counsel for real estate management software developer
      • UNESCO: Former consultant for Bureau of Copyright and Creative Industries

      Education

      J.D., Columbia Law School
      M.A., University of the Sorbonne
      M.A., Sciences Po Paris

      Admitted to practice law in California

      Katerina Velanova

      Associate

      Practice Areas

      Practical and Efficient Attorney assisting with Contract drafting and negotiation, Contract management processes, Trademark prosecution, Copyright registration, and other General transactional tasks (under attorney supervision):

      • Contracts: Supplier agreements, purchase agreements, outsourcing agreements, independent contractor agreements, service agreements, vendor agreements, PR and event agreements, influencer agreements, as well as contract template drafting, review, risk assessment and negotiation.
      • Intellectual Property: Trademark searches and prosecution; copyright registration
      • Contract Management: Operational support for client contract management needs

            Education

            J.D., Emory University School of Law
            Ph.D. and M.A. in Experimental Psychology, Stanford University
            B.S. in Psychology, University of Toronto

            Admitted to practice law in Georgia

            Experience

            • GEORGIA LAWYER FOR THE ARTS: Externship assisting with intake of applicants to the Georgia PATENTS (Pro bono Assistance & Training for Entrepreneurs and New, Talented, Solo inventors) program.
            • YOUR AD ATTORNEY: Summer associate focused on contract drafting (formation documents/operating agreements, independent contractor agreements, service agreements, NDAs, publishing agreements, license agreements, web site terms of use), and provision of related transactional legal services.
            • EMORY LAW: Transactional Law and Skills certification
            • UNIVERSITY OF PITTSBURGH MEDICAL CENTER: Over a decade as faculty in the Departments of Psychiatry and Psychology and at the Center for the Neural Basis of Cognition

            Alexis Marie de la Serna

            Office Manager

            Expertise

            with handling Your Ad Attorney’s:

            • Process documentation and process improvement
            • Billing management
            • Marketing management
            • HR management

            Education

            B.S. in Mathematics, University of the Philippines – Cebu

            Experience

            • PHILIPPINES AIRASIA, INC.: Former cabin crew and business analyst, primarily analyzing passenger booking and sales trends as well as the keeping track of company’s P&L data
            • ACCENTURE, INC: Former associate software engineer assigned in data and analytics
            • PHIL-LIDAR 2: Former research associate tasked to map and determine potential placement for solar panels, windmills, and hydropower plants in the Philippines’ Western Visayas Region
            • SAVVYSHERPA ASIA, INC: Former researcher trained for analysis of big data and machine learning

            Claudette Ann Keithon Entera

            Accounting & Billing Coordinator

            Expertise

            with handling the firm’s: 

            • Accounting, financial reporting, financial strategy
            • Bookkeeping, bank reconciliation, and tax remittence
            • Billing management
            • Payroll management
            • and more

            Education

            B.S. in Accounting Technology, Phinma Cagayan de Oro College
            B.S. in Accountancy, Pilgrim Christian College 

            Experience

            • EMATA ACCOUNTING AND CONSULTANCY SERVICES: Former bookkeeper in the firm specializing in financials, mainly preparing monthly and annual financial budgets, generating financial reports, delivering profit and loss statements, and financial forecast
            • LCG MARKETING: Former accounting staff providing financial reports, generating financial analysis, and preparing monthly bank reconciliation.
            • PINEAPPLE STAFFING: Currently a virtual assistant serving different clients from 3-way Reconciliation using Quicken and CasePeer, to research and data entry, as well as calling medical providers


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