INSIGHTS

where marketing meets law

Demystifying the legal risks and brand risks
in B2B and B2C marketing

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Do you want to be an Excellent Lawyer?

September 4, 2023

Here are the qualities that are important to a high-functioning attorney: ✅ Experience – has spent a significant amount of time practicing law ✅ Integrity- regard for honesty and a high standard of professional ethics ✅ Industry – desire to succeed through commitment and work hard when clients’ demands and professional progress call for it ✅ Intelligence – competence to analyze the law and […]

Barbie has been busy at Court!

August 21, 2023

While the Barbie live-action movie was a success, numerous lawsuits have been filed in court as Mattel, Inc., the doll’s creator, has attempted to uphold its rights and safeguard her image since its release in 1959. Here are some of them: 🎀 2004: Mattel filed a suit alleging that the “Rockettes 2000”, a doll created by the […]

7 Steps You can Take to Create a High-performing Team without Burnout

✅ Set a “done for the day” time 📌 Transformational managers demand that employees leave the office at a decent hour 📌 A manager would say to an employee staying late “Why are you still here? We don’t stay late here unless there is an absolute emergency. We want you to be fresh tomorrow morning. Please go home.” […]

Get better long-term results with 85% effort

Despite some company’s best efforts, a wellness app cannot change the current burnout culture. Instead, it requires managers and organizations to change their mindset and work culture. ❌ The old harmful management mindset 🔸 “Maximum effort = Maximum results” 🔸 “No pain, No gain” and “Give it 110%” 🔸 Take a look at McKinsey’s burnout study, which […]

“Review Hijacking” – Why a Supplement Company Must Pay $600k to Consumers

🚩The Bountiful Company was issued a final consent order by the Federal Trade Commission (FTC) for deceiving consumers on Amazon. According to the FTC, Bountiful participated in a practice called “review hijacking,” which is where a company steals or repurposes reviews from one product and applies them to another. Bountiful had manipulated a feature on […]

670 Companies Warned of $50k+ Penalties for Unsubstantiated Product Claims

📋 The Federal Trade Commission (FTC) has issued penalty offense notices to 670 companies, urging them to substantiate their product claims to avoid hefty civil penalties exceeding $50,000. These notices come after similar warnings related to endorsements, testimonials, education practices, and money-making opportunities. These penalty offense notices warn companies of specific deceptive practices they should […]

Noticing an uptick in suspicious communications targeting you or your business?

Here are some ways to stay vigilant and protect yourself from fraud and scams. Be aware of these red flags in communications from potential fraudsters: 🚩Texts/Phone Calls ▪️”spoof” calls or texts appearing to be from a known company but directing you to respond to an unknown number ▪️language that is alarmist or too complimentary ▪️aggressive requests […]

Are you aware of New York’s newly proposed price gouging rules?

Following a string of warnings to New York businesses since the outbreak of the COVID-19 pandemic, New York attorney general Letitia James recently published a Notice of Proposed Rulemaking to establish stronger barriers against price hikes during emergencies such as the pandemic. The proposed rule aims to protect consumers amidst abnormal market disruptions by imposing […]

How do telemarketing laws impact your business?

📌 Overview of Applicable Laws The Federal Telephone Consumer Protection Act (TCPA) places several prohibitions and restrictions on calls or texts to consumers, such as whether businesses use equipment that qualifies as an automatic telephone dialing system (ATDS or auto-dialer). The definition of ATDS has been at the forefront of TCPA litigation, particularly considering changing […]

Intuit in Hot Water with the FTC for misleading “free” claim

February 27, 2023

📋 The Federal Trade Commission (FTC) recently alleged that Intuit/TurboTax engaged in misleading ads for claiming that they offer “free” tax-filing services with inadequate disclaimers. The company failed to explain how people can make “free” tax filings or even clarify that the “free” claim only applies to consumers who file “simple tax returns.” The FTC […]

Do you need free GA CLE credits?

February 20, 2023

📌If you need GA CLE credits (including ethics and professionalism!), check out this link Wellness is the New Normal (gabar.org) https://icle.gabar.org/item/wellness-normal-488521. It is now free and you can earn 6 Georgia CLE hours including 1 Ethics, 1 Professionalism, and 1 Trial Practice credit. ✨Wellness is important! Did you know that in survey of over 12,800 attorneys […]

Is your business in compliance with state and federal telemarketing laws?

January 31, 2023

☎️ In Muccio v. Global Motivation, Inc., the U.S. District Court for the Southern District of Florida dismissed a class action complaint involving a plaintiff who received five unsolicited marketing text messages in violation of the Florida Telephone Solicitation Act (FTSA) and the Telephone Consumer Protection Act (TCPA) because the plaintiff failed to allege that the violations resulted […]

Did you fail to disclose information on social media? Don’t make the same “blunder”

November 30, 2022

Last month, the reality tv star, Kim Kardashian, paid a $1.26 million fine to settle charges brought against her by the Securities and Exchange Commission (SEC) for failing to disclose that she received $250,000 to promote EthereumMax’s digital tokens, “EMAX tokens,” on social media. The fine was a “gift” to the SEC, said Lisa Braganca, […]

Supply Chain Charges? Make Them Plain to Your Customers!

November 21, 2022

Has your business been impacted by supply chain disruptions? Have you responded by imposing additional charges? A recent case involving the paint giant, Sherwin-Williams, makes clear what NOT to do! Last year, Sherwin-Williams began imposing a 4% surcharge on all consumer purchases in response to COVID-related supply chain costs. Class action plaintiffs in New York […]

Intuit will pay $141 million as settlement after tricking people to pay for TurboTax

Intuit, the developer of TurboTax, will pay millions of Americans as part of a $141 million settlement with the 50 states and the District of Columbia. The investigation, led by Letitia James of New York, revealed how Intuit tricked people into paying for TurboTax software even though they were eligible to receive it for free. […]

Are You Shopping Safely Online? Here are 7 tips to help you spot fake online shops.

According to the Better Business Bureau’s (BBB) 2021 Online Purchase Scams Report, out of 9,821 unsafe website URLs reported to BBB Scam Tracker, only 11 were found in Google Safe Browsing. While harmful sites are being marked and taken down, new ones are being launched daily. Practice safer online shopping with these helpful tips. 1️⃣ […]

Are your marketing messages READABLE?

Why should we have more readable marketing messages? 1️⃣ More people will read it! Studies show that content written at the 6th to 8th grade level can have 18% to 75% more readers than writing at the 9th grade level or higher. 2️⃣ People are more likely to share it! One study shows that content […]

Are you Treasuring Your Colleagues?

February 28, 2022

Expressing gratitude to your colleagues is shown to make YOU happier–not just the recipient of the gratitude! However, on a typical day, only 10% of people express genuine and thoughtful gratitude to a colleague. Some research also shows that receiving gratitude makes employees more engaged at work and more likely to help their colleagues! Try […]

Improve Your Marketing with a Marketing Strategy Mission Statement

February 23, 2022

Q: What’s an example of a marketing strategy mission statement? A: Here is mine –> “Your Ad Attorney, LLC and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.” Q: Why should we […]

Are You using Strong Headlines?

February 21, 2022

About 60% – 80% of the time, people ONLY read your headlines! Are you grabbing their attention or losing them? This HEADLINE ANALYZER tool created by the Advanced Marketing Institute can help! –> https://lnkd.in/dWxssNb This FREE tool analyzes your headline and shows you if it will connect with your audience in a deep and emotional […]

Want to reduce your liability risks when calling or texting consumers? Protect your company from TCPA liability with this helpful tool.

February 16, 2022

☎️ The Telephone Consumer Protection Act (TCPA) has strict rules and penalties for companies that call or text the wrong number, with statutory damages ranging from $500 to 1,500 per call or text. Due to these regulations, companies have paid millions in class action settlements even when the wrong party is contacted unintentionally. How can […]

Want to be happier and healthier? Do these 5 things.

February 2, 2022

Decrease stress and improve your well-being with these helpful tips. 1️⃣ Give 📚 Did you know giving support can improve your health more than receiving it? In one study, those who gave support felt a dramatic change in how they viewed themselves and life. It even improved their self-esteem, sense of control, and mood. ✔️ […]

Want to Read More Books? 3 Tips!

January 31, 2022

Have a long list of books you want to read “some day” but haven’t gotten around to them? I do! Here are 3 tips to help! 1️⃣ Choose books you like What are the last 3 books you’ve read? Do they spark joy or provide you with important skills or knowledge? Stick to similar books […]

Want others to promote your brand but don’t want to HURT your intellectual property rights?

January 24, 2022

Here are some pointers when allowing people outside your company to use your logo to promote you: 1️⃣ Get a trademark license agreement in place to avoid eroding your legal rights in your logo. 2️⃣ Draft the license as narrowly as possible. For example, limit use to just their website or certain pre-approved marketing materials. […]

Are you following laws like the “30-day Rule” when selling physical products online?

January 19, 2022

⤵️ WHAT is the “30-day Rule”? Federal laws require that when you advertise and sell physical items, you must: → Have a reasonable basis for stating or implying that you can ship within a certain time. OR → If you make no shipment statement, you must have a reasonable basis for believing that you can […]

Are you spending too much time in Meetings?

January 17, 2022

One study shows that 15%+ of a person’s job satisfaction is based on how satisfied they are with their work meetings! 5 tips to improve your work productivity and happiness 1️⃣ Look at your calendar with the intent to delete all of your meetings. Ask yourself why you need to keep any of them. Only […]

Want more confidence with saying “NO”?

January 12, 2022

Do you find yourself overcommitting to obligations and not having enough time for more important tasks or family time? You’re not alone. Here are 5 steps to help you set boundaries and say “No.” 1️⃣ Check Your Feelings How do you feel now? A year from now? Will you have any regrets? Imagine your future […]

Do you have the one common trait of every successful person?

January 10, 2022

That trait is CONSISTENCY! Consistency builds TRUST and helps you achieve your long-term GOALS! Here are 5 tips to gain more consistency! 1️⃣ Be Specific about your Goals – Unclear goals tend to produce unintentional efforts. Write down your intentional goals with specific action steps to track how you’ll get there! 2️⃣ Remove Mental Barriers […]

Does your business use a negative option billing model? Here are 3 key requirements you need to follow.

January 5, 2022

📖 Negative option billing models – while there are various types, these models typically have a term or condition under which the business may interpret the consumer’s inaction to cancel an agreement or refuse a good or service as acceptance of their offer, including the continuation of the offer – Some common types: automatic renewal, […]

5 Changes You Need to Know About Mastercard’s New Requirements for Merchants Using a Subscription or Negative Option Billing Model

January 3, 2022

In an effort to reduce complaints and chargebacks from consumers and stay up to date with federal and state laws, Mastercard’s new requirements focus on point of payment disclosures with an extra set of requirements for negative options. 📅Key dates to know: 📌September 22, 2022: New point of payment disclosure requirements in effect 📌March 22, […]

FTC highlights the importance of securing your customer’s data in accordance with your Privacy Policy

December 15, 2021

The operators of the MoviePass subscription service recently agreed to settle Federal Trade Commission allegations that they failed to take reasonable steps to secure subscribers’ personal data. MoviePass collected names, email addresses, birth dates, credit card numbers, and geolocation information. MoviePass then stored personal data including financial information and email addresses in plain text and […]

Do you find it challenging to make quality decisions when overwhelmed with stress or intense emotions?

December 13, 2021

Start building emotional efficacy with this simple 4 step system. 💡 R.E.S.T. 1️⃣ Relax ❌ Do not act impulsively ✔️ Stop what you are doing ✔️ Tune into your body and take a few deep breaths ✔️ Relax the body to relax the mind 2️⃣ Evaluate ✔️ Focus on the facts of […]

Do your emotions get the best of you? Here are 2 more tips. (Part 2)

December 8, 2021

Increase your ability to handle stress and strong emotions with these quick tips. 3️⃣ Live in the present ✔️ Your mind has an incredible ability to mentally travel through time and reflect on the past and project into the future. Sometimes negative thoughts, like regret about the past or anxiety about the future, can […]

Do your emotions get the best of you? Here are 2 tips. (Part 1)

December 6, 2021

Increase your ability to handle stress and strong emotions with these quick tips. 1️⃣ Radical acceptance ✔️ Give yourself the right perspective ✔️ When something bad happens, you don’t have to like or condone the situation, but resisting reality only increases suffering and ultimately prevents you from doing the things that make your life better […]

Are You A Procrastinator? Here Are 3 Ways You Can Use It To Your Advantage.

December 1, 2021

If you are feeling stressed after procrastinating, don’t fret. Use the shortened timeline to leverage the positives. 📝 3 Benefits to Procrastination 1️⃣ Increased Creativity ➡️ Innovative Solutions Let your creative juices help you think of better solutions for your task. 2️⃣ Increased Efficiency ➡️ Better Time Management Center your focus to increase productivity and […]

Figuring out what type of content to post?

November 17, 2021

Here are 8 post ideas and practical tips to get you going. 1️⃣ Share a personal story with professional themes. Connect with your audience by sharing a lesson learned or values that are important to you. 2️⃣ Share quick tips. Share tips useful to your intended audience and align them with your expertise or passion. […]

Want to improve your focus and energy levels? Here are 4 simple tips.

November 15, 2021

Optimize your body’s health and recovery with these quick tips. 🙌🏼 1️⃣ Finish eating 3 hours before bed. If you can handle more, try eating within an 8-11 hour window for more health benefits. 2️⃣ Sleep for 7 hours. 😴 Those who sleep for 7 hours have a longer lifespan than those who […]

Want to be more memorable when presenting? Here are 5 tips.

November 10, 2021

Make your story stick with these helpful tips. 1️⃣ Make your message POV the audience and what’s in it for them ✔️Map your message – create a journey that appeals and adds value to your target audience ✔️Open and close with your key message ✔️Share details once you’ve captured their attention 2️⃣ Be […]

Here are 5 tips to attract more business.

November 9, 2021

Grow your business with niche marketing using these helpful tips. 1️⃣ Find what you can offer, what pain you can solve Go deeper. Become an expert in your area. 2️⃣ Find out where you can stand out If your area of expertise is saturated in your region, consider events elsewhere to expand your […]

Do you provide a warranty for a consumer product or a combination sale of a product and service? Here are 3 essential rules to keep in mind.

November 8, 2021

The Magnuson-Moss Warranty Act (the Act) sets specific requirements for the warrantor of consumer products and combination sales of a product and service when providing a written warranty. Here are the basics you need to know. 1️⃣ Disclosure Rule ✔️ All consumer product warranties must be titled “full” or “limited” ✔️ Limited warranties must […]

Are you selling a product to American consumers? Does it comply with product safety laws and standards? Here are 5 tips.

November 3, 2021

Be in the know and make sure your product is safe and compliant with these helpful tips. 1️⃣ If you make consumer products, register your company on www.saferproducts.gov ✔️Consumer Product Safety Commission (CPSC) reports consumer incidents on this public database website, so when you register, your company can receive reports or notices when an […]

Does your business provide subscription services in California? New changes to California’s Automatic Renewal Law for Subscription Merchants will be in effect in July 2022.

November 2, 2021

California Governor Gavin Newsom signed new legislation earlier this month to protect consumers and increase transparency. So what does this mean? Here is a quick breakdown. New notice requirements: 1️⃣ For free trials and promotional periods longer than 31 days ・When a consumer accepts a free gift or trial lasting more than 31 days that […]

Want to make your life better? Here are 5 tips.

November 1, 2021

Make a simple, impactful change with 5 emails. 1️⃣ Email someone you don’t know well and check-in ✔️ Looking for more opportunities? Strengthen your “weak ties” to expand your network. More career opportunities are found through acquaintances than close friends as they usually belong to social groups outside of your inner circle and are […]

Want to get people to like you? Here are 5 tips.

October 29, 2021

Build deeper connections with these helpful tips. 1️⃣ Seek thoughts and opinions without judgment ✔️People take pleasure in talking about themselves, so take time to understand people’s thoughts and opinions. Really listen. If you don’t agree or understand, rather than judge them, sincerely show interest. You don’t have to agree to validate someone’s thoughts […]

Want to be more successful? Here are 5 tips.

October 28, 2021

Have more fun finding success with these helpful tips. 1️⃣ Be more optimistic ✔️ Did you know that your intelligence and technical skills only predict about 25% of your job success? The remaining 75% of long-term job success is predicted by your optimism, social connection, and perceived stress. ✔️ Optimistic people tend to have […]

Are you burning the midnight oil? Here are 5 tips.

October 27, 2021

Manage your productivity levels through a heavy workload with these helpful tips. 1️⃣ Schedule your time ✔ Plan out how you will spend your time, including your breaks. Be as detailed with your breaks as you are with your work to maximize your productivity. 2️⃣ Focus for 50 minutes. Then take a break […]

Want to live a fuller life? Here are 4 tips.

October 26, 2021

Face these hard truths to help you live a richer and fuller life. 1️⃣ You are going to die…someday ✔️ This is a reminder, your wake-up call, to spend your time well and make better choices. Don’t lose track of what’s really important and meaningful. Think priorities and big picture ✔️ Give yourself a […]

Are you starting your day off right? Here are 8 tips.

October 25, 2021

Highly successful people often attribute much of their success to sticking to their morning routines. Why is a morning routine so important? ✔️You become more confident, grounded, focused, and productive ✔️Improves and prioritizes your well-being, giving you the energy to be at your best and show up for others more fully Bring out your best […]

Are you feeling stuck or a little down? Here are 5 tips.

October 22, 2021

Be happier and more productive with these helpful tips. 1️⃣ Check your beliefs ✔️ Emotions aren’t random, they follow your beliefs ✔️ Next time you have negative feelings, rather than focusing on the event, check your beliefs about that event – are they rational? Revise your beliefs ➡️ change your feelings 2️⃣ Accept the present […]

Want to be happier? Here are 4 simple tips.

October 21, 2021

Make your days more enjoyable with these happiness principle hacks. 1️⃣ Savor the moment Want to remember the good times even better? ✔️ Take a mental picture – the stronger the image, the better you can recall and savor those moments ✔️ Be in the present – don’t forget to enjoy and experience the moment […]

Want to stop being lazy and get more done? Here are 5 tips.

October 20, 2021

Have more freedom with your time with these helpful tips. 1️⃣ Put those to-do lists down and schedule everything ✔️ Be realistic about what can be done ✔️ Do tasks at the most efficient time ✔️ Schedule time for those unexpected interruptions ✔️ Reduce the urge to procrastinate by having a fixed schedule ✔️ Schedule […]

Want to be more successful with content marketing? Here are 3 tips.

October 19, 2021

Be more client-centric to boost your brand with these helpful tips. 1️⃣ Know your target audience to create compelling content ✔️ Define your audience, do persona research, and map out your client’s journey ✔️ Research your target audience’s most searched terms and content ✔️ Collect and analyze your audience/clients’ questions ✔️ Build content around their […]

Want to grow your business and build credibility? Here are 4 tips.

October 18, 2021

Leverage your opportunities to grow your business with these helpful tips. 1️⃣ Ongoing education ➡️ improves business development ✔️ Develop and prove your skills to keep you sharp and relevant ✔️ Gain more confidence in areas of interest ✔️ Helps you become an expert in your field 2️⃣ Community engagement ➡️ builds your personal brand […]

Want to build your book of business? Here are 2 effective LinkedIn tips.

October 15, 2021

Set yourself up for success through leveraging Linkedin with these helpful tips. 1️⃣ Build connections by treating Linkedin as a virtual live networking event 1. Optimize your profile ✔️ Use your headline to share what you do, whom you work with, and a result your target audience can expect from working with you ✔️ Write […]

Are you looking to promote your business on a small budget? Here are 4 tips.

October 14, 2021

Get the most out of your investment with these helpful tips. 1️⃣ Research buyer information habits and build a unique content base ✔️ Fill an information void in your industry ✔️ Deliver unique content base consistently to build your brand and reputation 2️⃣ Prioritize your content budget 1. Owned Content – website, blog, email, print […]

Want to live a long and happier life? Here are 5 tips.

October 13, 2021

Hack your age with these helpful tips. 1️⃣ Eat less often ✔️ Areas of people with the longest lifespan often fast as part of their culture ✔️ Intermittent fasting/calorie restriction (with adequate nutrition) not only helps you live longer but also improves your health markers 2️⃣ Exercise ✔️ Exercise benefits your body and muscle health […]

Are you struggling to get your clients to pay you on time? Here are 6 tips.

October 12, 2021

Set up an efficient and client-friendly billing system with these tips. 1️⃣ Use an online payment system ✔️ Simplify your client payment process with electronic payment options 2️⃣ Have an email ready that reminds people to pay ✔️ Save time when you need to inform a client of outstanding payments 3️⃣ Have an alternative payment […]

Are you using text messaging to optimize communication with your clients? Here are 4 tips.

October 11, 2021

Boost engagement and client satisfaction through texting with these helpful tips. 1️⃣ Use text messages to create a client-centered experience ✔️ 85% of smartphone users prefer text messages to email and phone calls 2️⃣ Be clear about expectations of how texting will be used ✔️ Consider adding a texting section to your business agreement to […]

Looking to increase your clients? Here are 6 tips.

October 8, 2021

Nail referral marketing with these simple tips. 1️⃣ Provide excellent client experience ✔️ People want to share good experiences and often want to reward those providers ✔️ Make sure to meet basic customer expectations and make your business process convenient, painless, and client-focused 2️⃣ Make it easy to refer clients to you ✔️ Make it […]

Are you feeling on the verge of burnout? Here are some helpful tips.

October 7, 2021

Learn how to manage chronic work-related stress and keep burnout at bay with these simple steps. 1️⃣ Take a step back and pay attention to how you’re feeling ✔️ Are you feeling exhausted? Mentally pulling away from your job? Developing work-related cynicism? Feeling stuck? Always stressed? You may be burning out. 2️⃣ Assess your situation […]

Feeling exhausted? Regain some energy with these 3 tips!

1️⃣ Give yourself time to rest and recover Days off are meant for recovery, but if your weekends are filled with taking care of your kids, elderly, or someone sick, you may be starting your week more drained than you anticipate. Carve out time over the weekend to give yourself some needed R&R, so you’ll […]

Looking to improve your meetings? Here are 5 tips.

1️⃣ Have a clear agenda Ask yourself these two questions: 1. What questions do you need to have answered? 2. What is your ideal outcome? Write your answers down, bring them to your meeting, and make sure you get these addressed before your meeting ends. 2️⃣ Set an end time and keep it Be clear […]

Want to be more productive with your day? 4 tips!

Maximize your time with these helpful tips. 1️⃣ Categorize your tasks and events Prevent visual overload and clearly see how you spend your time in the day by assigning a color to each category and even shades of colors for subcategories. 2️⃣ Breakdown your projects into smaller chunks Work back from your deadline and break […]

Want to be a great leader? Adopt the right mindset!

1️⃣ Growth vs Fixed Mindset ✔️ Growth Mindset – intelligence, abilities, and talent can be developed ❌ Fixed Mindset – intelligence, abilities, and talent are inherent Leaders with a growth mindset tend to embrace challenges, persist more, take advantage of feedback, and achieve more 2️⃣ Learning vs Performance Mindset ✔️ Learning Mindset – motivated to […]

Want to develop deeper connections and a stronger network? 5 tips to improve your networking skills.

1️⃣ Send an email to prospects you’ve spoken with in the last 3 months Check-in and circle back on their potential projects. This can be just the reminder they need to move forward or can help keep your business in mind for future work. 2️⃣ Check in with your best clients, especially if you haven’t […]

Want to worry less and relax more on vacation? 3 tips.

Ever feel anxious about work on vacation? You are not alone. Have a better vacation with these tips 1️⃣ Check Your Expectations and maximize your satisfaction and time off by asking yourself these questions Why do you want a vacation? How do you want to feel on your vacation? How do you want to feel […]

Business Development Tactics 101: Are you doing these 3 things essential to business growth?

Continue to grow your business with these quick tips. 1️⃣ Networking Consider finding points of interest and build or attend groups around them. You’ll have a good environment with a commonality that’ll breed networking. Consider where your best clients and referral sources would be and go to those events. 2️⃣ Media exposure, through podcasts, interviews, […]

Starting a law firm with Alina Lee: Alina featured on the Lawyer Business Advantage podcast!

Thank you so much for interviewing me for your Lawyer Business Advantage podcast, Alay Yajnik, MBA! I enjoyed exchanging experiences and hearing your valuable insights into law firm business development! Quotes from our conversation: “I really enjoy meeting new people, getting to know them, connecting and building relationships…having your own business is kind of the […]

Are you thinking of moving from Corporate America to establishing your own business? Read this Q+A to get started

1️⃣ How are you wired? Do you like getting the work done? Do you have an entrepreneurial mindset? Understanding what work you enjoy will help you determine what work you’ll want to keep or delegate 2️⃣ How do you grow a solid team? While there are many leadership styles, here are some basic points to […]

Want to grow your business? 3 tips

1️⃣Maximize cross-selling opportunities by building trust Treat colleagues like an outside referral partner ✅ Get to know your colleagues, their clients, and their expertise ✅ Educate them about when to think of you ✅ Visit meetings of other practice groups ✅ Give business 2️⃣ Create new opportunities by leveraging technology ✅ Use video conferencing platforms […]

Alina selected as a fellow in NAPABA’s 2021-22 Leadership Advancement Program (LAP)

This past weekend, the 24 attorneys who were selected as fellows for NAPABA’s 2021-22 Leadership Advancement Program (LAP) all met for their first virtual session. Thank you to the National Asian Pacific American Bar Association! I am honored to be part of this year’s Leadership Advancement Program cohort! Special thanks to Rudhir Krishtel and Charles Jung. You are fabulous […]

Want to improve your health and productivity? Here are 4 quick sleep tips.

Prime your body and brain for performance with these helpful tips. 1️⃣ When you wake up, get some sunlight. Depending on the brightness, spend 2-10 minutes outside before 9am to set your internal clock. 2️⃣ Get at least 1 hour of sunlight each day. This will help reduce sleepiness and help keep you happy and productive! […]

Alina interviewed by Wild Web Women

Thank you to the Wild Web Women team for interviewing me. I love that I can help so many amazing people thanks to my web-based business! Read my full interview here.

For a limited time, get a 10% discount off any hourly legal work performed by Alina in June 2021

Get day-to-day legal counseling for your business: ✔️ Custom contracts like client agreements, independent contractor agreements, marketing releases, privacy policies, website terms of use, and promotion terms ✔️ Legal counseling for new products and services ✔️ Reviewing your website and marketing materials for legal compliance ✔️ IP counseling for trademarks, copyrights, publicity rights, and trade […]

For a limited time, get my Legal Audit for Businesses for $750 (normally $1,000)!

Want peace of mind around your business’s potential legal gaps? This is for you! Over two 45-min Zoom calls, I learn about your business, ask questions to help identify your potential legal risks, and review up to 2 key contracts. I then provide an email with practical recommendations for how to address the gaps. If […]

When do you need a Privacy Law professional?

Q: When do you need a Privacy Law professional? A: When you are collecting and receiving data about people–like their names, email addresses, physical addresses, phone numbers, payment information, demographics, or more. If you collect one or more pieces of data like that, you probably need a privacy policy, disclosures, and consent! Over the last […]

Want to improve your LinkedIn presence? 3 Tips!

Boost LinkedIn visibility and article views with these 3 tips 1️⃣ The LinkedIn algorithm demotes posts with embedded links or photos. So what can you do? Summarize the content you were going to link to instead of adding the link and try not including a photo unless it adds a lot of value. 2️⃣ Use […]

Want to Build a Strong Brand Name? Think in Terms of Trademarks to Add Value to Your Brand!

Are you unsure how to select a brand name that is both memorable and a strong asset? From a trademark perspective, a good name can help you not only stand out but also protect your brand. Here are 3 types of marks to consider. 3 Types of Trademarks 1️⃣ A “Coined” Mark–a word that has […]

Want to Improve your Zoom Presentations? Here are 3 helpful tips.

Speak and present online more confidently with these 3 tips. 1️⃣ Look more professional by keeping your camera at eye level. 👀 Avoid having your viewers look up at your chin and nose or down at your forehead by propping your computer up with books or a shoebox. 2️⃣ Don’t fear, get excited! 90% of […]

Want to Feel More Comfortable Speaking and Presenting on Zoom? Here are 3 useful tips.

Lead with confidence with these 3 tips. 1️⃣ Think of your virtual background like clothing! Is your meeting casual (fun background) or professional (simple background)? Match the setting, and don’t forget to pick clothing colors that contrast your background! 2️⃣ When distractions are rampant, keep your energy up and refocus! ⚡️ Don’t be discouraged if […]

Building a New Brand? Make Sure to Follow These 2 Steps First.

Strengthen and protect your brand with these 2 steps. 1️⃣ Do a Trademark Clearance Search Clearing a mark is vital to building a brand. Here are 3 reasons why. ✅ Reduces risk of objection to registration or use of a new mark by competitor or third party ✅ Gives insight into the potential competition by […]

Are YOU using Strong Headlines?

About 60% – 80% of the time, people ONLY read your headlines! Are you grabbing their attention or losing them? This HEADLINE ANALYZER tool created by the Advanced Marketing Institute can help! –> https://aminstitute.com/headline This FREE tool analyzes your headline and shows you if it will connect with your audience in a deep and emotional […]

Discussion: the partnership between in-house legal counsel and corporate communications professionals

Alina Lee joined Dave Poston, Esq. and Yoon Ettinger to discuss the partnership between in-house legal counsel and corporate communications professionals during crisis management in a virtual CLE event hosted by the Association of Corporate Counsel of Georgia on Feb 3, 2021. Over 70 in-house counsel and other industry professionals attended the event.

Congratulations to Alina Lee and the nonprofit she serves — We Love BuHi, which won GNG’s True Blue Award this year!

Congratulations to Alina Lee and the nonprofit she serves — We Love BuHi, which won GNG’s True Blue Award this year! When Alina Lee stepped up to help founder Marian Liou form We Love BuHi as a nonprofit 4 years ago, she didn’t know if they could make it work. They struggled to make ends […]

Alina Lee — Now a Board Member of the Korean American Bar Association of Georgia (KABA)

February 27, 2021

KABA has played an important role in my life–its members are like my extended family. I attended KABA’s first ever event at the law firm Nelson Mullins in Fall of 2012. There, I first met one of my closest friends now, Sara Hamilton, for the first time. I’ve met so many friends and mentors through […]

Meet Tyriq Jackson — Your Ad Attorney, LLC’s new Legal Operations and Marketing Assistant!

February 22, 2021

Tyriq Jackson is the newest member of Your Ad Attorney! Tyriq’s experience spans political management, international affairs, and business development. Andrew Yang Tyriq had the tremendous opportunity of working as a Bodyperson to 2020 U.S. Presidential candidate Andrew Yang! Jon Ossof He also served as Special Projects Specialist to Senator-elect Jon Ossoff Stacey Abrams Tyriq […]

Amazon to pay $61M for pocketing tips promised to drivers

February 8, 2021

Amazon told delivery drivers in its Amazon Flex program – and customers who placed orders through Prime Now and AmazonFresh – that 100% of tips would go directly to the drivers. But, for more than two years, Amazon secretly pocketed over $61 million of those tips. Now the Federal Trade Commission will hold Amazon to […]

Prior results do not guarantee a similar outcome.

This blog gives general information about marketing law trends and updates. Nothing on this site is meant as legal advice. Each situation differs on a case-by-case basis depending on the facts presented. Providing this information doesn’t create an attorney-client relationship and readers should not act upon this information without seeking legal counsel.

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