Are you using text messaging to optimize communication with your clients? Here are 4 tips.

Boost engagement and client satisfaction through texting with these helpful tips.

1️⃣ Use text messages to create a client-centered experience
✔️ 85% of smartphone users prefer text messages to email and phone calls

2️⃣ Be clear about expectations of how texting will be used
✔️ Consider adding a texting section to your business agreement to keep your client on the same page

3️⃣ Maintain client communication confidentiality, security, and documentation
✔️ Consider using a business texting service – automate certain notifications, keep communication secure, track communication history, and use your office number to keep your personal number private
✔️ Disable message previews
✔️ Consider using a work-only phone
✔️ Consider an encrypted messaging service

4️⃣ Be careful of sending marketing texts or automated texts
✔️ Generally, you need the correct prior written approval from your clients to send marketing texts or automated texts. Fines can be as high as $1,500 per unlawful text message!

Need an advertising lawyer to help you comply with text messaging laws? Message me!


Alina Lee

Alina Lee, Founder of Your Ad Attorney law firm


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