Are you looking to promote your business on a small budget? Here are 4 tips.

Get the most out of your investment with these helpful tips.

1️⃣ Research buyer information habits and build a unique content base
✔️ Fill an information void in your industry
✔️ Deliver unique content base consistently to build your brand and reputation

2️⃣ Prioritize your content budget
1. Owned Content – website, blog, email, print
2. Earned Content – news, speaking engagements, influencers, events
3. Paid Content – social media ads, google ads, digital ads, event sponsorships, etc
✔️ Use earned and paid content to point back to your owned media content and include a clear call to action to people can book an appointment with you or directly purchase your product or services

3️⃣ Both distribute and promote your best performing content
– Distribution: target-specific, community-specific, demographic-specific, email, subscription, call, text, etc
– Promotion: public, mass media, directs to main platforms
✔️ Promote regularly to make your popular content easier to find and lead traffic to your business

4️⃣ Lead clients through the buyer journey with specialized content
✔️ To start, bring awareness and inspiration with blog posts, articles, podcasts, videos, ebooks, whitepapers, etc.
✔️ Once people know who you are and your brand, recognize their needs and provide information about how you can help them with white papers, webinars, interactive content, etc.
✔️ Once they know about your products or services, reinforce their positive decision to pick you and onboard your new clients through one-on-one meetings, in-person events, and social events.

Need an hourly general counsel for your business? Message me!

Alina Lee

Alina Lee, Founder of Your Ad Attorney law firm


receive marketing law insights directly in your inbox from Your Ad Attorney.

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

© . Your Ad Attorney, Inc. All Rights Reserved.